Clearly the utilization of papers is one of the courses through which educated ranchers could get to farming related data and are familiar with developments in agribusiness. This examination researched the substance of horticultural preparing ads in three Nigerian papers: The Gatekeeper, Nigerian Tribune and Every day Times. Utilizing multistage testing procedures, 240 releases of these papers containing 609 promotions for a long time (2001–2005) were chosen. As far as agrarian sub-sectoral inclusion, 30.3% were on veterinary administrations while ranger service administrations recorded the least ad (4.0 %). The Nigerian Tribune paper has the most noteworthy inclusion of farming preparing notices 40.7% contrasted with the 34.7% and 12.2% for Day by day Times and Watchman papers, separately. The outcome additionally indicated that dominant part of rural preparing promotions (81.10%) were put on the non-noticeable pages of the chose papers. Chi-Square examination of relationship between the classes of horticultural preparing promotions in the central papers demonstrated that there is noteworthy relationship in the rate at which the inspected papers publicize distinctive classification of agrarian preparing ads in the papers (p<0.05). Chi square examination likewise showed that there is critical relationship between the situations of agrarian preparing promotions and sort of papers (p<0.05).