Vol - 19, Issue - 03
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Journal of the Austrian Society of Agricultural Economics (JASAE)
Journal ID : JASAE-15-03-2023-221
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Abstract : The impact of COVID-19 on agricultural enterprises is well reported. There are few studies on how their coping strategies dealt with its impacts. This study used purposive sampling to determine Khok Sawang Agricultural Enterprise (KSAE), which consists of 75 members. They were interviewed individually to explore coping strategies to deal with the pandemic throughout its four waves. ATLAS.ti and Grounded Theory were used to supplement the analysis. The results show that COVID-19’s difficulties in the first wave were enormous, however, KSAE’s coping strategies were scarce as they were in shock. Most coping strategies were seen in the second wave, motivated by the acknowledgment of COVID-19’s impacts. The implementation of hygiene practices and cutting down production were serially introduced to reduce health and economic strains. The third wave was noted as more workers were temporarily recruited to establish new online channels to compensate for the damage of closed traditional markets. In the fourth wave, all coping strategies were preserved without the introduction of any new ones. The conclusion from this study leads to agricultural enterprises should be operated as groups to gain support and leadership in the manner of collective action.

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