Vol - 19, Issue - 08
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Journal of the Austrian Society of Agricultural Economics (JASAE)
Journal ID : JASAE-08-08-2023-270
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Abstract : In times of environmental turbulence, combining resources from Market Orientation (MO), Entrepreneurial Orientation (EO), and Innovation Orientation (IO), which are the dimensions of Entrepreneurial Marketing Orientation (EMO), can be a source of competitive advantage when utilizing the Resource Base Study (RBV), Dynamic Capability View (DCV), and Contingency theory. The goal of this study is to empirically test [29] EMO conceptual model and to carry on the empirical work of [42] in order to understand and determine the impact of EMO on Competitive Advantage (CA), the impact of CA on financial performance (FP), the influence of EMO on FP, and the moderating effect of market turbulence on the impact of EMO on CA and the influence of EMO on FP. A census of 30 forest industry products with an export focus from South Kalimantan was used to gather the data. Then it was quantitatively examined, and PLS (Partial Least Squares) was used for statistical testing. Conclusions drawn from the results include: EMO has a major impact on CA, CA has no significant impact on FP, EMO has a significant impact on FP, PMT does not moderate the impact of EMO on CA, and PMT does not moderate the impact of EMO on FP.

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