International trade, especially in export transactions, has become a special concern for both the Government and business owners who participate in it. Indonesia as an agricultural country, has agricultural resources that encourage export trade. These agricultural resources are not only sold in raw conditions, but also developed into creative industry products. Rattan is Indonesia's mainstay export commodity, the policy of banning the export of rattan in its raw condition encourages creative industries to process rattan into finished products. There is little literature on international trade in export commodities. In meeting this gap, this study discusses and analyzes more deeply the challenges and strategies of the Indonesian agriculture-based creative industry, especially in the rattan commodity. This study uses a literature review approach from various types of data, with RCA, SWOT, and TOWS analysis approaches.