Broiler chicken meat is a strategic commodity that is growing rapidly, produced by the livestock sub-sector. West Java Province is the main producer of broiler chickens in Indonesia. This study aimed to analyze the price transmission in the supply chain of broiler chickens. This study used an asymmetric NARDL model. The data used were monthly data on farmer, wholesale and retail from January 2014 to December 2019. The results show that in the farmer-wholesales relationship, there is a long-term price asymmetry, as well as wholesale-retailer relationship. Meanwhile, the relationship between farmer and retail does not occur in the long term asymmetrical relationship. The result also suggests to improve the structure of the broiler market is that the government needs to provide facilities for smallholder farmers to join independent farmer groups.