Vol - 19, Issue - 08
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Journal of the Austrian Society of Agricultural Economics (JASAE)
Journal ID : JASAE-19-08-2023-272
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Abstract : Combining resources from the Entrepreneurial Marketing Orientation (EMO) dimensions of Market Orientation (MO), Entrepreneurial Orientation (EO), Innovation Orientation (IO), and Customer Relationship Orientation (CRO) to enhance firm performance (FP) in a challenging environment. This study, which is based on the Resource Base View (RBV), Dynamic Capability View (DCV), and Contingency Theory, seeks to understand and determine the impact of EMO on FP and the role of market turbulence as a moderating influence on that impact. It also seeks to empirically test the conceptual EMO model of [20]. A census of 30 South Kalimantan-based enterprises that specialize in the export of forest products was used to collect data. After that, the data was examined quantitatively and put to the test using PLS (Partial Least Squares). We can draw the following conclusion from the findings: EMO has no appreciable impact on FP regulated by PMT.

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