Vol - 17, Issue - 11
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Journal of the Austrian Society of Agricultural Economics (JASAE)
Journal ID : JASAE-26-10-2021-116
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Abstract : This research will examine the fashion-based creative industry. The fashion commodity creative industry sector contributes to Indonesia's exports of more than 50% of the total exports of the creative industry sector. Apart from the international market, the domestic market also shows a large transaction value on the e-commerce platform side. Since the Covid-19 outbreak in various countries in the world including Indonesia, the economy has shown sluggishness. Therefore, the creative industry sector, especially fashion, must be more creative to survive in this uncertain situation. Therefore, the aim of this study is to analyze how the creative industry in Indonesia, especially fashion, has adapted to the uncertain situation during the Covid-19 pandemic. This research method uses a mix method approach, which is based on quantitative data from the results of TBI calculations and qualitative data refers to secondary data.

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